Quite simply put; we are born with a certain amount of Collagen which in finite. Meaning once the collagen storages have been used up - we cannot produce more. Hence why we age, some faster than others! Collagen requires building blocks which can be ingested throughout diet; but the mistake people make is thinking we can 'increase' the amount of collagen that we have in our bodies and therefore maintain elasticity of our skin (plumpness) but this is not true. We can only slow down the excess use of collagen in our system and slow down the ageing process by providing these building blocks consistently from the inside out.